Product Clinics


At a clinic products or prototypes can be tested in their competitive environment. “Clinic” here means that the participants approach the product in a central test.  For this, prototypes and competitors are displayed alongside each other in a hall.
Questions which are to the fore here include:

Does the user understand the system?

Does he understand how to operate it?

How can and must the operation and the system be optimized?

How great is the customer acceptance?

This is done in the clinic through individual in-depth interviews, self-completion questionnaires and usability tests




The primary usage for clinics is for benchmarking and usage studies with or without prototypes.