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The Team

Ashu Sabharwal
  • Founder of Qualisys, has more than two decades of valuable experience in market research, having worked on both the client as well as the agency side.
  • A commerce graduate from Lady Shriram college, DU who went onto pursue a Masters in Business Economics from Delhi University and found her calling in life in market research
  • Started her career in 1990 with the marketing services department at Godfrey Phillips India, which gave her a client perspective of research
  • In 1992, joined IMRB International (a WPP group company) and went on to head their specialist qualitative research unit, PQR by 1997. Worked on a wide range of accounts at IMRB International- Reckitt & Colman, Pepsi, Dabur, Brooke Bond Lipton India, Nestle, Motorola etc. The Indian economy was opening up at that point in time and telecommunication companies ventured into India with pagers, mobiles, etc. DTH, convenience products, fast-foods were all new categories and she has been part of their journey in the country helping companies launch, develop and capture the markets through strategic initiatives. She is trained in both quantitative and qualitative research methods
  • She was fortunate to have some of the stalwarts of research as her mentors. To name a few, Mr. P.K. Bandyopadhyay (her mentor at GPI - a hard-core statistician who understood both qualitative and quantitative tools with an experience of working with the top-most MNCs - P&G, Coca-Cola, GPI and who also taught at the IIMs), Neerja Wable (her mentor at IMRB Delhi), Priya Tandon and Kamini Banga (mentors at PQR, the specialists qualitative wing of IMRB International)
  • In 1997, she decided to work independently as that, she felt, allows one to do proper justice to qualitative research . And so was born Qualisys. Common-sense, a high degree of involvement, understanding the strategic imperatives involved and getting into the thick of things are her personal traits. Her unbridled passion towards her work can be infectious!!
  • She teaches at the IIM Lucknow as guest faculty. Has co-authored a book on Lucknow food habits, again an IIM initiative. Has mentored student teams at the Index Fair at IIM lucknow. She was also one of the speakers at the Achievers' series seminar at IIT Kanpur.
  • Ashu is currently also a part of the research team at Centre for marketing in emerging economies (CMEE)

Ruchi Sachdeva

  • Was a client of Qualisys till the time she got smitten by Ashu's 'passion' bug..which made her switch from being a client to being on our side. And this is not the only time when clients decided to take such a plunge
  • Project director with Qualisys since 2007. An MBA in marketing from Fore School of Management, Delhi
  • Started her career in 2000 with Dabur India Ltd, working on Real juices & Hommade culinary products
  • Moved onto Mother Dairy (ice-creams) and then The Times of India - she was a client of Qualisys from both these organisations
  • Her client stint has been able to add immense value to our work

Ankur Rawal

  • It is not just clients who get smitten by Ashu's 'passion' bug, Ankur was a respondent for a frequent travelers study for a major Indian online travel startup where he met Ashu and got introduced to the world of MR. With his history in UX and UI design he immediately came on board and has been working with Qualisys since 2013
  • Ankur has been rigorously trained by Ashu herself on a wide array of applications of primary research in both Qualitative and Quantitative. He has worked on a wide range of categories across many of our clients like: Parle, DS Group, Tata Docomo, Leo Burnett, Lowe &Partners, Philips, McVities, LT Foods and digital clients like: Ixigo, Yatra, Policybazaar, TimesInternet brands such as Gaana, Zigwheels, Timescity, Dineout, etc
  • He is also a UX design expert trained in human computer interaction and web accessibility. His creative ability of visualizing insights and communicating thoughts with art adds immense value to our work. His keen interests in amalgamating technology with MR has been appreciated by clients.
  • Ankur has had an entrepreneurial stint while in college, where he innovated on a Rickshaw for the homeless people in Delhi. The rickshaws are running in North Delhi as an experiment.
  • He also has a passion for teaching and is currently associated with NGOs such as Mother NGO, Manzil, kat katha and Help student India for various projects in his free time. His experience of training NGO workers and teaching High school students in Hindi medium enables him to empathize better with respondents in tier-2 and 3 cities
  • For his passion to understand design further, Ankur would be pursuing his Masters in Design at IIT Bombay from July 2015 through 2017. He still continues to work with Qualisys on project basis


Our Regional Associates

Thelma Elias
  • A senior associate of Qualisys highly skilled inĀ  Southern languages like Tamil and Telugu
  • With an educational background in Psychology and Chemistry, she took to market research after pursuing a career as a research chemist for a year with Standard Organics Ltd. and a banker with ANZ Grindlays bank (Standard Chartered) for 11 years
  • She was also a trauma care councelor at the Swedish Covenant hospital - Chicago (USA)
  • She also has experience in social research and is an active volunteer with MAKE A WISH foundation and other social service organizations
  • In 1998, she started a part time career in market research when she came back to India and by 2001, she was fully entrenched into qualitative market research
Bhaskar Ayer

  • Another long time associate of Qualisys has more than two decades of valuable experience in the research industry
  • Prior to starting out on his own he worked in organizations such as AC Nielsen ORG-MARG, IMRB, Sista’s Advertising, Modi Xerox and RK Swamy BBDO Advertising.
  • He has personally handled hundreds of focus group discussions among various consumer segments across the country and has directed large-scale consumer, industrial and social research
  • His articles on Market Research have been carried by Business India, Business World, A&M, Business line and Indian Management