Innovation/ Creative workshops


A group of specially selected participants or customers work under the guidance of a team of moderators to develop concept ideas for products or services. Their task consists in deriving potential for improvement or even generating ideas for new products. In this way the customers are involved in the product development process at an early stage therefore the concepts can be better adapted to their current needs and the anticipated future needs in this respect can also be discovered.

Workshops are also organized with internal client teams and participants from all sorts of different backgrounds – like marketing, sales and R&D. Or including external experts from advertising and design agencies, academia or the media. Facilitated by team members with specific experience in working with inter-disciplinary teams and people on all company levels.
The workshop addresses the participants’ creative or innovative potential. The task is not only discussed in detail but in addition with the help of a variety of materials (like simulations) and creative techniques (for example brainstorming) it is intensively developed further, as innovative approaches are identified.

The duration of each workshop greatly depends on the complexity of the task and varies between 4 hours and 1.5 days.



  • Efficient: Focused idea generation with the aim of optimizing the consumer/product interface
  • Expert inputs: The participants undergo a strict, often multi-level screening process, as they have to be “experts” in the area being studied. They are so-called heavy consumers in a particular product area or active users of a particular product and can therefore both clearly verbalize their own needs and also discover their own new needs. In addition they need to be capable and motivated towards creative group work. A special target group consists of the so-called “innovators” who are ahead of their time” in terms of their needs and hence can provide pointers to trends . They are able to point out possible potential and discover deficits which the “normal customer” has not yet recognized.


  • To obtain new ideas for products and services
  • Concept tests
  • Brand core analysis
  • Advertising concept analysis
  • Positioning and strategic planning
  • Development of above and below-the-line communications activities