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Qualisys Consulting

Qualisys Consulting is headed by Viren Razdan who has a career spanning more than two decades in building brands.


Services Offered:
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Brand Valuation
Brand Naming
Brand extension
Brand Audit
Brand Strategy
Brand Architecture
Brand Design
Portfolio Rationalisation
Entry Strategy

Viren Razdan

A career with varied roles which include communication, brand and marketing strategy initiatives, design management for power brands like Pepsi, Coca-Cola, Nestle, Samsung, Hyundai and the Commonwealth Games Delhi 2010.
Passionate to an obsessive level, Viren, started his career in advertising at JWT, for 10 years heading the Nestle and Pepsi Flavors and snack businesses.
Understanding of popular culture dynamics and the role played by ‘Western Brands’ – saw Viren grow his association and role with Coca-Cola Company. First as head of Portfolio( Leo Bunett) to communications services – integrating brand and media synergies, within Coke.
Setting up a 50 people organization for Samsung, in three years brought out the aspect of a Business and Brand Driver in Viren. Cheil, is the integrated marketing agency of Samsung. As, President of Idiom Design & Consulting, a 200 people multidisciplinary team brought Viren into the developing category of branding, design intervention and retail conceptualization. A quick baptism at Parsons New School at New York, saw a converted Viren as a powerful evangelist with prospective corporate clients, industry forums, media conventions – going right up till the highest political leadership in the country.
An avid proponent of a plan for Design Management Education Institute, Viren has promoted heavily the idea with various industry and political leadership.
A sports enthusiasts, was nominated as a Design Observer by the Delhi Chief Minister’s delegation to Beijing Olympics and participated as speaker ,representing the India Government in the Beijing International Olympics Association – “Champions of Change –Sports as an Economic driver.”
As MD of Interbrand India led large scale branding assignments in India and the strategy partner to Global clients preparing their India strategy.


Brand Portfolio
consulting brands Godrej Godrej