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“Qualisys has worked on the development of the qualitative research methodologies, actually conducted the FGDs and prepared reports on the FGDs on a variety of assignments for us, covering media titles, foods and technology services.
We have found their approach to the design and moderating of the FGDs reflecting a fine understanding of consumer thinking and the reports distill the consumer responses into strategic insights.
We would recommend Qualisys to companies seeking a research partner to understand consumers and arrive at actionable insights.”
"Ashu has unique capabilities as a qualitative researcher as she has with her experience, an intuitive understanding of the research issues and has a special ability to make respondents respond to stimuli in the most evocative manner.
I have worked with her on several projects over the years and never been disappointed."
"Ashu is one of the rare breeds of quality researchers in India. Sharp research designer, enthusiastic consumer observer. Always willing to go the extra mile and a fantastic team player. Keen participant in strategy development and brings volumes of knowledge from her cross category experience. Above all- a great sense of humor !"
"Ashu has been the strongest voice of consumer for me over the years. I have had the privilege to work with her many times over the last 5 years, earlier in Advertising with DRAFT FCB Ulka and later here at Dish TV. Her biggest quality is her ability to understand research briefs and conduct FGDs most efficiently. She manages a great personal comfort with respondents in groups that allows her to get invaluable feedback/ insight for communication. She is also the best person to approach in case you want results faster as she offers a great turn around time with her resources well placed across the country.
I wish her all the best for the future and hope we continue to dig out great creative insights together to keep giving our best to the world of advertising"
"I have worked with Ashu as a colleague and as a client for 15 odd years. She is a fantastic partner to work with. She is a rare combination of moderation skills and a marketer's mindset.
I have used her services across several categories of products and consumer segments. She brings to the table rich experience, astute insights and of course the ability to get consumers to open up and respond to stimuli in research."
"I have known Ashu first as a senior in IMRB, years that left an indelible mark which later led to us working as business partners. If Ashu has taken on something – consider it done. Her passion (and integrity) in delivering against a commitment can go beyond the conventional definition of client service. These aspects by themselves make her an asset to any business and a great business partner for any client."
"The Team at Qualisys is extremely passionate about their work. The manner in which they take on the assignment is exemplary - with complete sincerity and devotion. There are not many agencies around who display the kind of balanced approach that Qualisys displays and perhaps that's what allows them to get the most out of their subjects. We have used their talents a couple of times before and will not hesitate getting back to them again."
"I have known Ashu for close to a decade and half as a senior colleague, service provider and a friend. A fantastic professional, very high on integrity and equally adept at connecting to the client's business to deliver actionable insights. Her no-nonsense approach, clarity of thought and high energy engagement brings tremendous value to the table."
"I feel Qualisys has a highly committed team of researchers and they take the initiative to understand the client’s problems, their industry and any other data that can help them to address the problem. They have good moderators and can elicit responses from even the non-articulate respondents. Their analysis skills are good and work hard and closely with the client."
"Hired services of Qualisys for market study in some metros & towns. The study gave lot of insights. My unalloyed appreciation for their incisive & timely project execution. Ashu is very passionate about her work & has an enviable eye for details. Am sure, her analytical mind & ability to understand the human behaviour will open up new horizons for many organizations."
"I had the pleasure of working with Ashu at Cheil Communications doing research for Samsung Mobiles as well at Spice Mobiles.She is more than just a research person. She was a strategic insights manager who understood the bigger picture and developed research objectives that would garner actionable insights and not just data. Findings were only as good as the insights uncovered and actions that could be executed. She was truly a partner - a brand manager's dream. I look forward to when I will be able to work with her again."
"At Cargill Foods, we were looking for market research agencies where we would get senior research professionals to work personally and provide us deep insights.This wasn't possible with mainline research agencies.That's where Ashu Sabharwal and Qualisys came into the picture.We were very happy with the quick turnaround , involvement and the quality of output at reasonable cost.This was way back in 2001. When I moved to Britannia and wanted to get responses on new products launched, we engaged Qualisys again and were happy to work with Ashu who again delivered good insights with a quick turnaround time and that too quite economically.I wish Ashu and Qualisys all the very best !"
"I enjoyed working with Qualisys for a couple of reasons: First of all, they were highly professional and passionate about the work they do. They took responsibility for our project and aimed to deliver not just ‘results’, but also deeper strategic insights. A key for this was the use of state-of-the-art interview techniques. I would always be happy to work again with Ashu and her team."
"I have worked with Ashu Sabharwal of Qualisys since 2000. Be it a study on technology products for Samsung or on communication development at Spicejet or for product development at Pearson Education, I have found their work to be of the highest quality. Special mention needs to be made of their interest in understanding the product category, innovativeness in approach and zeal that takes their work frequently beyond the brief. Their level of involvement and commitment does not make the client feel they are agency; they work like an extended team."
"I have known Ashu now for more than a decade and have worked with her on numerous occasions. And the reason the occasions have been numerous is simply because of her insights, which are not just about the research but they stem from her analysis. Ashu is one person I always turn to for picking brains and she is always there to help... even if it is just a discussion and she is sharing her point of view...even if it means that I do not have to conduct any research because what she says makes so much of sense!"
"Ashu is brilliant at digging out consumer insights and probing for hidden nuggets through her wealth of experience that helps in creating communication that resonates with the consumer and helps drive the proposition."
"We have worked with Qualisys for several complex projects. Personally I have had the opportunity to work with Ashu and have known her for almost 16 years now during my previous roles. What sets them apart is their quick turnaround, sharp appreciation of briefs and above all an intuitive sense of core on ground insights. I wish Ashu and the team all the very best"
“I'm writing to thank you very much for your hard work and excellent research last week. I am very pleased with the quality of the recruiting and interviewing and your service orientation throughout. I hope we have an opportunity to work together in the future."
“I have had the opportunity of working with Qualisys on categories ranging from edible oils to an education portal, from cigarettes to healthcare, from bikes to snack foods. Among the dozens of researchers I have worked with, the Qualisys team stands out in its wonderful ability to create a real connect with the consumer, and mine insights and discern nuances that go beyond the obvious. In part, this stems from the hands-on approach of their senior team, and partly from their uncommon passion for the discipline "
“Despite having worked with Ashu over the years, I am always struck afresh, by her uncanny ability to get to the heart of any research issue. Bringing clarity to complex problems in her inimitable style, Ashu is an asset to have on a project "
“I've worked with Ashu a lot over the last decade or so. Her experience across various categories adds immense value to every project and her enthusiasm to unearth new insights from consumers has remained unwavering over the years. There are very few people in qualitative research who have the uncanny ability to connect with the respondents across demographics and Ashu is definitely one of the finest in the business."
Quick turn-around while maintaining the quality of respondent recruitment on the one hand and providing valuable insights on the other, have been the key strengths that we have experienced with Qualisys. Quality group moderation has also been a key strength that we have experienced at Qualisys"
"Ashu is an amazingly talented professional with a very high inclination to deliver the best to her clients. On every research brief from my side, she has put in her best & come back with pertinent questions to improve the research brief & thereby get the right findings. She definitely knows her craft well & I would definitely not hesitate to use her services in the future. I wish her all the best in all her endeavours."
